Chapter three focuses on the way you communicate with your reader, and how important knowing what your reader wants to hear and how to say it to them is important. Ideas on how to effect the reader are really helpful.
Normally, it is hard for me to focus on all these aspects, but after reading this chapter I see just how important is actually is, if you want the outcome to be successful. The world is very diverse. Different people need different things in order to be persuaded. Since persuasion is in almost all business writing, it would be necessary to study this chapter.
There is so much more to writing then just writing. Which sometimes is hard for me to grasp. Throughout the chapter it discusses certain questions certain readers may be thinking when reading your report or even more importantly what questions they may have and expect answers to in the report.
What stood out the most to me was guideline five. Knowing your readers cultural characteristics is imperative to good communication. Because so much business is done internationally it is good to know where your readers come from and the values that they may hold. Speaking to someone in the U.S. can be interpreted wrong if speaking with someone in Asia, or Japan for example. Knowing and paying attention to the seven characteristics the book mentions will definitely help get the outcome you are looking for.
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